The best plans are derailed by poor communication. It is important for every participant to know what is expected and how it will be rewarded. Specifically, they must know “how much extra money or what reward will I receive by accomplishing a specific goal?” Your employees must know their own and the company’s objectives, which means that the company’s performance must be communicated throughout so that employees’ expectations for the sales and channel rewards programme align with reality. This doesn’t necessarily mean the company must show their full financials to all employees, but rather a leader board of targets measured against employee performances.
About the Author: Marchel van Wyk
Marchel van Wyk is the Marketing Manager at Uwin Iwin Incentives and has been with the company since 2020. In her role as Marketing Manager, she is responsible for developing and executing strategic marketing plans, brand positioning, content creation and driving engagement across multiple platforms. With a background in media analytics, Marchel brings valuable insight and creative direction to all marketing initiatives.